Whilst studying textile and pattern design, I began to notice a huge amount of advertisements that made use of pattern, particularly in posters. Use of pattern is more and more common in graphics and advertising today, and I feel this is often because of the eye-catching quality of a bold pattern. Perhaps because of the huge bombardment of advertising that surrounds us everyday use of pattern has a more gentle approach as it feels more beneficial to our environment, providing ornament or decoration.
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For the launch of the recent fifth generation Apple ipod collection, Apple’s advertising campaigns featured the new models, used to create a graphic repeat pattern for huge underground posters.
A similar idea was used in the Mylan drug advertisements in the 90’s. These advertisements make use of photographic reproductions of real objects to create patterns, which made me consider the possibilities that digital printing of textiles could offer.
